About Us

Since 1975, Captain Bruce Alcock has fished Florida’s waters. Today, his passion for the open seas is channeled into the professional, challenging, and fun experience that we offer at Incentive Fishing Charters. Our tours are one-of-a-kind because they’re backed by hands-on experience and the promise of a good time. Groups can move around comfortably on our 33’ custom charter The Incentive, and spend a full or half day exploring the coast and reeling in massive catches. With Captain Bruce as your guide, you’re sure to be treated like family, see some whoppers first hand, and get the taste of Florida that only a local can offer.